What is Entertaiment?

Entertaiment has become a way of life for consumers in all walks of life. The word entertainment is now commonly associated with pleasure, although many forms of entertainment may have a serious purpose, such as a ceremony or religious festival, for example.

The word entertainment has its roots in the Medieval Latin intertenere and in the French entretenir, meaning to hold inside, to enclose or envelop. It also has the ability to cross over different media and to develop a wide variety of shapes and sizes, from a personal selection of pre-recorded entertainment on a digital device, to performances adapted for thousands.